Alipay’s latest data shows: Beijing Xiaodian’s “May Day” income growth ranks first in the country
The shop was rejuvenated, and when I was hungry, my little brother came to take a meal.At the end of 2019, the first picture donors from developing countries, the “small store economy” was officially proposed in the national budget for the first time.However, in a sudden outbreak, many small shops became the frontiers of the impact.In the past month, the five ministries and commissions such as the Ministry of Commerce and the State Administration of Taxation have frequently issued a paper focusing on the “small store economy” to support this people’s livelihood.As the first “small long holiday” after the normalization of epidemic prevention and control, it is also the “longest small long holiday in history”. How about the operation of small shops nationwide this May holiday?Has Beijing’s “fireworks” returned?  According to the latest data released by Alipay: During the “May Day” period, more than 8 million small stores across the country achieved a headwind, and their single-day income exceeded the level of the same period last year.The number of small stores with annual revenue growth in some cities is far ahead. The top ten cities include Guangzhou, Shanghai, Wenzhou, Hangzhou, Shenzhen, Chengdu, Zhengzhou, Chongqing, Beijing, Wuhan.    During the interview, the reporter found that the economy of the small shop in Beijing is rejuvenating: the “net red” Gulou bun shop, selling buns with a wooden “slide”, collecting money with a QR code, and achieving contactless business; Baman Rice Noodle StoreStore revenue was blocked, and every employee was relied on by contactless loans after transforming online sales . Turning crises into opportunities Digital transformation of small shops into a consensus February 8th, “Net Red” Gulou steamed bread shop resumes business, and old customers “Xunxiang””Come here”.It’s just that people don’t surround and chat as usual, or walk up the “Nordic style”, and people are basically separated by a meter.What has changed is how this bun shop sells: slides.  This is the wisdom from the shop.Since the resumption of business, Gulou Mantou Store has come up with a way to lay a one-meter long plywood diagonally on the counter and in front of the door rail.Fall to the customer’s side.On the glass in front of the door, you can also notice that you are trying to scan for payment during extraordinary periods.  Attempts at Gulou Steamed Bread Shop are not unique.There are also many small shops using digital tools to achieve “contactless shopping”, and the epidemic prevention and recovery work is correct.  Baman Rice Noodles is an offline restaurant company in Beijing.At the end of 2019, Baman Rice Noodles expanded rapidly and opened a dozen new restaurants offline.Unexpectedly, there was an epidemic. The revenue of 60 offline stores was basically zero, but it cost nearly 20 million yuan a month.In the middle of life and death, the person in charge Zhang Tianyi accidentally discovered that in the Tmall store of the brand, the sales volume of semi-finished rice noodles increased significantly, and he decisively concentrated his efforts to force online.  From February 11 to February 28, Baman sent a total of about 80,000 parcels on Taobao, which were sold directly to out of stock. The 0-account period jointly launched by online merchant bank and Taobao allows small businesses like this to trade on the same dayWithdraw funds from your account.During the epidemic, the zero-account payment period and online merchant banking became the only channel through which cash flow came in.  According to Alipay data, during the epidemic, nearly 80% of small shops chose to carry out digital business transformation. Among them, online business loans, consumer coupons and takeaways have become the most popular “self-help three-piece suits” for small shops.This self-help store is not only saving the fireworks of a city, but also injecting “probiotics” into the economic promotion. 90% of Beijing stores are confident in their future operations. According to statistics, in the past three months, many places in the countryLaunched over 10 billion consumer coupons through digital platforms such as Alipay.The pulling effect of consumer coupons began to show.Alipay data shows that as of April 16, the multiplier effect of Hangzhou consumer coupons is 10.7 times, the multiplier effect of Zhengzhou consumer coupons is as high as 14.1 times.The consumption vouchers have fully stimulated consumption and benefited more than 10 million offline merchants, of which more than 90% are small, medium and micro merchants.In addition, the passenger flow of city catering merchants that have already issued vouchers has increased by more than 90% compared with March.  According to the survey, 80% of the nationwide shops inside Beijing shops are calling Alipay, expressing the hope that Alipay will issue coupons for small shops, and look forward to launching a series of special coupons such as skip-the-line coupons and general coupons for small shops across stores.  Digital transformation has provided more new ideas for the operation of the store, and also provided more confidence for the subsequent development of the store.The survey results also show that although Beijing stores also face difficulties such as shortage of funds and difficulty in purchasing, there are still 90% of the stores are confident in the next operation, and more than half of the stores have plans to expand the facade, increase the budget or operate steadily.  Sauna, Ye Chang Liu Chang

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